| 1. | The power of aggregated services enables AMSC to deliver the most efficient and effective services possible to its customers and to be among the top providers available. |
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| 2. | AMSC provides its customers: - Value for money
- Predictability
- Responsiveness
- Above average quality and below average prices
- Stable, competitively-priced programs and services
- Cost-effective services that municipalities cannot provide by themselves
- Risk identification and management
- A business advocate
- Anticipation of the future and assistance in resolving issues through business solutions, and
- Excellent communications and engagement with customers
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| 3. | AMSC has superior governing and contract management capabilities |
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| 4. | AMSC will outsource to specialized service providers to obtain expertise and professionals within the industries |
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| 5. | AMSC has a responsive customer service centre focused on municipalities |
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| 6. | AMSC monitors and influences government legislation, programs and policies that impact services |
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| 7. | AMSC helps keep municipalities aware of business trends and best practices |
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| 8. | AMSC is a profit-making corporation, converting a municipal cost stream into a benefit stream, that makes money in order to: - Recover costs so that it can govern and manage well
- Provide a dividend to its owner, AUMA
- Be sustainable as a corporation, and
- Be able to do effective business research and development on improved or expanded existing services and on new services
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| 9. | AMSC earns profits by: - Offering competitive products and services that are seen to produce significant value
- Adding more links to the value chain
- Adding new customers, and
- Adding new lines of business products and services
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| 10. | AMSC remains competitive by: - Communicating its vision
- Building trust
- Building brand loyalty
- Recognizing that bad experiences makes it harder to demonstrate value to its customers
- Offering more options, better coverage and comprehensive programs
- Establishing a good reputation, being knowledgeable and practicing good judgement
- Operating within proven business cases, and
- Sharing the risk with customers
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