Municipal Careers Awareness Toolkit
In its continuing effort to provide supports and services to members, the AUMA is pleased to release the Municipal Careers Awareness Toolkit. This toolkit assists with municipal recruitment and retention strategies and is the culmination of a multi-organizational partnership that included the Alberta Association of Municipal Districts and Counties (AAMDC), the Alberta Rural Municipal Administrators’ Association (ARMAA), the Local Government Administration Association (LGAA) and the Society of Local Government Managers (SLGM).
In researching the toolkit, it became clear that Albertans’ awareness of the breadth, diversity and benefits of municipal careers is lower than it should be. Without an effort to raise the general public’s awareness about municipal careers, Alberta’s municipalities will continue to face challenges in attracting and retaining employees.
This Municipal Careers Awareness Toolkit was developed to help you produce a simple campaign to raise awareness about the benefits of employment with your municipality. It provides several different tactics that will bring positive attention to municipal employees and raise the public’s interest in municipal career opportunities.
Each of the five sections provides the basic chronological map and “how-to” guide for developing and executing a customized awareness campaign specific to your community. This includes three proven awareness-building tactics: media relations, advertising and the utilization of social networking sites.
Click here to view the toolkit