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Our Leadership Team

Dan Rude CPA, CGA
Chief Executive Officer

Dan Rude was appointed Chief Executive Officer (CEO) on May 24, 2018, after serving as Interim CEO since August 2017, and leads an organization of approximately 80 employees. 

As CEO, Dan reports to the Boards of Directors of AUMA, AMSC, AMSCIS, MUNIX and APEX, and leads and manages the overall businesses to ensure strategic and business plans are effectively implemented, results are monitored and reported, and the financial and operational objectives are attained.

Dan has over 30 years’ experience in various strategic and senior management roles and organizations, including serving as Chief Financial Officer with the AUMA since 2004.   Dan has also been very active serving with various community and volunteer organizations, including sitting as a Board of Director with Baseball Alberta.


Crystal Zevola

Nicole Martel BA, MA
Executive Officer, Policy and Advocacy

Before joining the AUMA, Nicole spent three and half years with the Government of Alberta as the Senior Director of Small Business and Entrepreneurship, managing a variety of small business supports and grants. Prior to her work with government, Nicole served as the Executive Director for the Urban Development Institute of Alberta from 2007 to 2013, representing the land development industry at the provincial level.

Nicole studied at the University of Alberta attaining Bachelors and Masters Degrees in Political Science. After her education, she pursued a number of different career paths in business, politics and government relations. Her past roles include being a policy analyst with Alberta Municipal Affairs and the Manager of Government Relations for EPCOR.


Cindy Rayment

Ashley Morgan MBA, PMP
Executive Officer, Marketing, Communications and Strategy

Ashley is responsible for leading multiple departments to drive corporate strategy, innovation, marketing, communications, program management and governance for the Alberta Urban Municipalities Association.

She has over ten years of experience managing complex change management initiatives and a variety of programs and projects including new business development, operational improvements, software implementations, and procurements. 

Ashley completed her Master’s in Business Administration from the University of Alberta and is also a certified Project Management Professional. She enjoys spending time with her young family and being active in the community by sitting on the Board of Directors for the Primrose Family Centre.  

Project Coordinator
Marisa Ryan

Omar Mawani CPA, CA
Chief Financial Officer

Omar Mawani has been Chief Financial Officer (CFO) since July  2018. As CFO, Omar is accountable for the administrative, financial, and risk management operations of AUMA, AMSC, AMSCIS, MUNIX and APEX.  In addition, he also responsible for the Information Technology Department where he oversees information technology strategy and the information systems required to support AUMA’s unique objectives and goals.  

Prior to AUMA, he spent 11 years at KPMG LLP, holding a senior management position where he provided accounting, audit, tax and advisory services to a variety of clients, including governments, not-for-profit organizations and private companies.

Omar graduated with a Bachelor of Commerce from the University of Alberta and holds a Chartered Accountant Designation. 



Steve Kruska
Chief Operating Officer

Steve joined AUMA in May of 2018 and took on the role of COO January 1st of 2019.

Prior to joining AUMA he had a long career with Great West Life that included roles in a number of different areas including leading sales organizations and a Marketing group. Steve also spent a lot of time in the development and implementation of corporate strategy.

Steve recently moved with his family to Alberta and spends a lot of his free time with his kids at various hockey rinks around the province.

Executive Assistant
Tara Sommerfeld

Junaid Akram

Senior Director,
Insurance Underwriting
& Brokerage Operations

Rosa Bruno

Senior Director,
Corporate Planning
and Governance

Rachel de Vos

Senior Director,
Policy & Advocacy

Shaun Guthrie

Senior Director,
Information Technology

Michael Hogan

Senior Director,
Marketing &

Alvin Law

Senior Director,
Utility Services

Maureen O’Neil

Senior Director,
Business Development

Jeff Simpson

Senior Director,
Human Resources

Olana Todoruk

Senior Director,
Benefit Services

Cynthia Stiksma

Senior Director,

Dan Blackburn

Senior Director,
Growth and Innovation

Duane Wysynski

Senior Director,
Special Projects

Kim Potrykus

Senior Director,
Insurance and
Risk Services